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Kylie Jenner's recent foray back into the swimwear industry with her new Khy "Satin Swim" collection is a striking attempt to rebrand and rectify her past mistakes. Her previous swimwear line, Kylie Swim, which launched in 2021, faced significant backlash that ultimately led to its failure.
The primary issues with Kylie Swim were quality and functionality. The materials used were widely criticized for being thin and see-through, leading many to question whether they were designed with any practical use in mind.
Kylie swimwear in 2021
Fast forward to 2024, and Kylie has returned to the swimwear arena "Satin Swim" collection. The materials in the new collection are luxurious satin, chosen for both its aesthetic appeal and its functionality. Satin is known for its softness and sheen, which elevates the collection to a more sophisticated level, while still maintaining durability and comfort.
Moreover, the designs of the swimsuits have been reconsidered to offer a balance between style and practicality. The bold cuts remain, but they are now paired with better support and coverage, addressing one of the major complaints of her previous line. The vibrant colours and daring silhouettes continue to reflect Kylie’s signature style but are executed with a newfound attention to detail and quality.
Khy Swimwear collection 2024
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