Shivaan Seth grew up around India’s garment manufacturing industry, witnessing the high quality of clothing being produced in India for global markets. But when he returned from the US, he noticed a disconnect: while most Indian factories were capable of making world-class products, finding well-made, thoughtfully designed everyday clothing locally was still a big challenge. This gap eventually led him to build ‘ Better Basics’ , a homegrown apparel brand made around quality fabrics …
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