Off-White debuts its Spring/Summer 2025 collection " Duty Free "

At the September 2024 New York Fashion Week, Off-White presented its Spring/Summer 2025 collection, aptly named Duty Free. This show, staged by creative director Ibrahim Kamara, was a momentous occasion as it marked the brand's first-ever appearance at NYFW. The runway was set up in a symbolic and unconventional location—Brooklyn’s public basketball courts, underscoring Kamara's vision of community, inclusivity, and equality, while emphasizing the streetwear essence central to Off-White.

Kamara, who hails from Sierra Leone, infused the collection with a strong sense of global culture, mixing African craftsmanship with American streetwear influences. Drawing from his personal experiences, including time spent in Ghana, where he explored the roots that shaped both his and the late Virgil Abloh’s creative journeys, the collection was a celebration of the global traveler and modern cosmopolitan life.

View this post on Instagram

A post shared by Off-White™ (@off____white)

For men’s fashion, Kamara presented a "modular urban uniform," featuring zip-off utility vests, colorful shredded denim, and streetwear with a twist. Many of the pieces were versatile and multifunctional, designed to adapt to different environments—from the busy streets of New York to global destinations. Collaborations with Ghanaian artist Nana Danso also brought hand-painted graphics, deepening the cultural connections within the collection.

The show’s sporty, upbeat energy was not only reflected in the clothing but also in the audience, which included celebrities like Mary J. Blige, Camila Cabello, and Zayn Malik. The Duty Free collection embodied the idea of “off-duty” dressing, with an emphasis on freedom, relaxation, and global exploration. By blurring the lines between work, travel, and leisure, Kamara ensured that Off-White's new collection was ready for any occasion​.